and now is happy to offer "green paints"
Sherwin Williams has developed a proprietary label, GreenSure, to designate which of its products are environmentally friendly. So far that label applies to two products for home use: a low-VOC paint (Duration Home) and a no-VOC paint (Harmony), as well as two products for professionals.
All GreenSure products come in 100% post-consumer recycled packaging with labels printed in soy ink. And they are currently working on some top-secret paint formulations using raw materials like soy and sunflower oil. The company is also doing some self-reflection in an attempt to be more green:
“At Sherwin-Williams, we believe that being environmentally responsible goes well beyond the product formulation. We have established our own sustainability initiative called “EcoVision.” EcoVision is a company-wide approach to look at all aspects of our business and see where we can become more environmentally responsible,” said Steve Revnew, director of product development at Sherwin-Williams.
One way is by using biodiesel fuel in the trucks that transport Sherwin-Williams products – although SW says it’s still “testing” this change. Revnew also says the company has a “zero-discharge” policy that distills and reuses solvents and recycles all cardboard, paper and metal at their solvent-based plants.
